Charity Community Local News

Emmerdale’s James Moore Launches Enham Trust and CDUK’s ‘Freedom’ T-shirts

CDUK’s sustainably and ethically produced T-shirts, designed and distributed by disabled people Enham Trust supports.

As part of their Centenary celebrations, service users at Andover’s disability charity Enham Trust designed a dozen inspiring ‘freedom’ themed T-shirts in partnership with sustainable fashion retailer, CDUK and launched by actor James Moore.

The freedom themed designs were inspired by the reaction to emerging from the need to shield during the pandemic, and include a rainbow, a whale, the sun, the sea, thought-provoking slogans, and many more. The T-shirts are now available to purchase in a range of sizes and colours at £24 each via the CDUK website ( £4 from each sale goes towards supporting disabled people to live, work and enjoy life via Enham Trust and a further £4 to CDUK to help people rise out of homelessness.

Actor James Moore who plays Ryan Stocks in the long-running ITV soap Emmerdale and the first disabled winner of a National Television Award in 2019 and is a strong advocate for disability and its representation in the media. James said, “I’m really happy to be partnering with CDUK and Enham Trust on this project. I’m a strong disability advocate and appreciate everything Enham Trust are doing for disabled people. I’m also a vegan and an environmentalist and CDUK does great things with regards to that. Sounds like really amazing stuff.”

The project has been powered by disabled people, with artists from Enham Trust designing the T-shirts, and every order being packed and shipped by employees of the Trusts Third Party Logistics social enterprise providing employment for disabled people.  James Moore is the celebrity ambassador launching the T-shirts and was photographed by Ian Rice who is a wheelchair user, enabling him to get a fresh perspective. A video about the project includes music by Enham resident Saskia Mackintosh and can be viewed on the Trust website, YouTube page and social channels.

Enham Trust Income Generation Coordinator Kerrie Morley commented: “It’s been so exciting to be part of this fantastic project, powered by and benefiting the disabled people Enham Trust supports, and enabling 94 people to rise out of homelessness, with a focus on ethical sustainability. Our designers were absolutely thrilled to hear that James Moore was modelling them. Thank you to everyone involved.”

Stevie Mitchell of CDUK, is a keen environmentalist and launched the brand in support of the homeless community. He reached out to Enham Trust through his partnership with the Aster Foundation. and said of the project: “I’ve loved working with the artists supported by Enham Trust. The designs are exciting and vibrant. The goal of the project makes it even more rewarding, and the collaboration has attracted support from James Moore who has been a delight to work with. To top it off, the t-shirts will be picked and packed by Enham Trust’s Third Party Logistics social enterprise, providing opportunities for disabled people to gain work.

Stevie was part of the Aster Foundation’s social incubator, inc. Its 10-month programme helps to develop businesses with a social purpose, such as those tackling homelessness, mental health, financial exclusion, sustainability, unemployment, and independence in later life.

Cam Kinsella, Aster Foundation Director said: “We’re so proud of our 2021 inc. entrepreneurs and the difference they’re making out in our communities and with our valued partners. This is a fantastic project and CDUK’s work to tackle homelessness is very much at the heart of the Aster Foundation and Aster Groups vision of ‘everyone has a home.’  Our social incubator, inc. is part of our aim to better the lives of 40,000 people by 2030, and we can’t wait to see the resu