Streaming technology is a wonder of the modern age. It allows you to send video and audio in real time to the devices of existing customers and, crucially, potential leads. As a small business owner, you may be under the illusion that this is only for social media influencers and global conglomerates. But it can help your small Hampshire business to grow its customer base and increase revenue.
The Advantages of Streaming Technology
The biggest advantage of streaming technology is that it gives your business a human face. As a small business owner in Hampshire, you have a distinct advantage over global companies. People want to connect to local businesses on a personal level. This can increase brand loyalty.
Streaming also opens your business to new markets and customer demographics. It lets you speak to people further away than the Hampshire area, putting you on a worldwide footing. One industry that has used it to attract new customers is the online casino industry. Through streaming technology, it has mixed traditional digital games with actual croupiers who operate in a studio. These new game offerings have combined the types of opening offers ranked by third-party sites such as King Casino Bonus. Many of these are also listed by customer service and the look and feel of the website. By mixing new streaming technologies with third-party marketing, the industry has revitalised its offerings.
How Can I Use Streaming Technology in My Small Business?
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The first step is to get in touch with some of the small audio-visual businesses in Andover and the rest of Hampshire. They will give you advice on the type of equipment you need. This will include a web camera, microphones and lighting. All of this should be more than enough to create a quality stream. You can then try some of the tactics listed below.
Create a Streaming Event
Once you have the equipment, you can begin to host a live event. This can take a few different forms. You may decide to have a question and answer session, or you might host a webinar.
A live-streaming sale is one great way to boost engagement and clear out old stock. You may decide to have the sale prices only available for the duration of the stream or use it to showcase items that will be coming up at a discount on a certain day. There are even dedicated shopping sites like Bambuser where you can do this easily and with a pre-existing setup.
Educate Your Audience
As a business owner, you will have expertise in several fields. Others in Hampshire and further afield will want your knowledge, so share it with them. At its most basic, this could involve showcasing new products or innovations online. However, you may take it further and prepare educational content like a Ted Talk.
Go Behind the Scenes
Finally, take people behind the scenes of your business using streaming technology. Let them know about projects you have been working on, let them meet your backroom staff, and invite them into the business: build brand loyalty.
Streaming is not easy. Invest in the right technology, then make sure you are hosting an event or seminar you are comfortable with. Set a date and let your followers know about it in-store and on social media. Start small, and then grow your streaming activities. Eventually, it will result in more leads, in time becoming conversions.
