#shopAndover Andover BID Business News

Andover BID helps drives customers to the Town Centre

INANDOVER, from Andover BID, has been firmly established within Andover Town Centre as the ‘online place to go’ Town Centre Directory, not only promoting local businesses but also highlighting everything good about our town centre, encouraging footfall to our much-loved market town and the great businesses that occupy it.

The InAndover directory is a knowledge base of Andover, a user-friendly tool to virtually navigate the town centre, highlighting the great things our town has to offer, from upcoming events to where to find specific businesses including a smart map with directions and offers or promotions running. The InAndover website has proven to improve the following:

• The ability to drive digital traffic direct to Andover BID members’ websites and social media channels, with over 300 digital referrals made directly to businesses every month.

• The identification of a considerable number of enquiries regularly coming from outside of the area, including London, we have therefore updated the site to act as an incoming tourist guide for those visiting Andover.

• The implementation of several new features, redesigning the home page to reflect the characteristics of the town, including an, offers section where businesses can promote suitable offers direct to visitors to the site and creating a more comprehensive Town Centre events guide.

You can visit the InAndover website and check it out for yourself at www.inandover.co.uk

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