Businesses in the Andover Town Centre benefited from over 900 online referrals during the Christmas period, these were driven from Andover BID’s, InAndover online business directory, direct to their online presence.
Powered by InAndover’s Facebook, Instagram and TikTok social media videos, the directory helps people find the businesses that they need within the town centre.
The results for the Christmas period have just been published, this indicates how many people chose the InAndover directory to find the businesses and services they were looking for. The site provides information about businesses and links consumers to the businesses’ web presence such as their website or Facebook page. Shoppers can also access phone numbers and locations to visit.
The site was at its busiest on 12 December as people looked to the site to find Christmas Gifts. This year the Post Office strike and train strikes have encouraged people to shop more locally, a trend which has been increasing since Covid as shopping trends change.
Steve Godwin manager of Andover BID says “it is great that we were able to help so many people find the services they were looking for over the Christmas period, and to help businesses with tangible help to get more people to buy from them. We continue to build on this and to encourage consumers to support local in their purchasing”.