One in five children in the UK live in food poverty.
To help combat hunger’s devastating effects, supermarket Aldi is pledging to donate 10 million meals to families in need in 2021 – working with giving platform Neighbourly, and with the support of Marcus Rashford MBE.
The heart-breaking issue of child food poverty has seen a dramatic increase due to the Covid-19 pandemic and the problem is only expected to get worse, with over nine in ten (94%) charity professionals anticipating that the demand for food provisions to feed hungry children in the UK will continue to rise in 2021.
New research* reveals that charities believe the demand for food provision has increased by as much as 71% in the past six months. Shockingly, 96% of the children they are supporting are missing meals at least once a week, with 42% going without food three times a week and an upsetting 14% of children missing a meal every single day.
To help alleviate the problem, Aldi is pledging to donate 10 million meals to families in need across the UK this year. In order to raise further awareness of the issue and encourage people to help tackle it, the supermarket has commissioned a heart-wrenching animation that personifies ‘hunger’ through a child’s eyes, and brings it to life as an ever-present ‘monster’ with damaging effects:
Aldi currently works with Neighbourly – who link businesses to charitable organisations in local communities – to donate its surplus food to local causes. This year, Aldi will extend their partnership further, to help distribute 10 million meals to families affected by hunger across the UK.
Aldi can be found in Andover at 278 Weyhill Rd, SP10 3LS.