Be Seen – Be Heard with Andover Radio & Love Andover
Our mission involves helping local businesses to maximise the response from their marketing budget. And part of that is making sure as many people hear, see and interact with your company as much as possible.
Looking to get your business noticed in Andover? With Andover Radio & Love Andover, your message will reach the heart of our community. We have a 40% reach of Andover’s 50,000-strong population—that’s 20,000 local people tuning in! Add to that our social media audience of over 20,000 followers across Facebook, Instagram, X (formerly Twitter), and TikTok, and your business will be seen and heard by a wide, engaged audience.
We’re a not-for-profit organisation, dedicated to serving the town we love. By advertising with us, you’re not just promoting your business—you’re supporting everything we do. Your investment helps us provide a trusted, reliable radio service, offer free advertising to local charities and community groups, and deliver initiatives that make a real difference in Andover.
Join us in making Andover even better while giving your business the exposure it deserves. Let’s work together to grow your brand and our community!
Here are some frequently asked questions:
Why local radio?
Radio is intrusive. You can’t close your ears. With clever programming avoidance of adverts is extremely low. People can’t turn the page, click the close button or look away with radio.
Radio is extremely effective as a ‘call to action’ medium and radio is traditionally the most cost effective media for delivering response.
📡 Wide Reach
Radio connects with a diverse audience throughout the day—whether people are at home, at work, or on the go, your message will be heard.
🎯 Targeted Advertising
Tailor your adverts to reach your ideal audience based on the time of day, specific shows, and listener demographics.
💡 Cost-Effective
Radio offers exceptional value for money, delivering impactful advertising without breaking the bank.
🎶 Memorable Messaging
Using sound and repetition, radio creates memorable adverts that ensure your business stays top-of-mind.
📱 Drives Online Response
Listeners often search online after hearing an advert. Radio works brilliantly alongside digital platforms, driving traffic to your website or social media.
⏱️ Fast & Flexible
Need to promote an event or sale quickly? Radio ads can be produced and aired in no time, making them perfect for time-sensitive campaigns.
🤝 Trusted Medium
Local radio stations are trusted sources of information, so advertising with them helps build credibility for your brand.
📻 Fits Into Daily Life
Radio is a companion medium, seamlessly fitting into listeners’ routines without being intrusive.
💬 Encourages Immediate Action
Radio adverts are great for clear call-to-actions, driving footfall to your store or traffic to your website.
🌍 Supports the Community
Advertising on local radio shows your business is invested in the community, strengthening your connection with your customers.
How many people will hear my advert?
That depends on the way your advertising campaign is constructed. In short, Andover Radio broadcasts to an area where 52,000 people live. In 2020 audience research showed that 23% of all people surveyed listen to Andover Radio each week. In February 2020 we reach 25% of all Andoverians on digital listening platforms alone.
We are realistic enough to know that not everyone listens at the same time, just like television, that’s why you see the same advert many times over. Radio is called the ‘frequency medium’, it makes sure your message is heard as many times as possible, as ‘repetition builds reputation’.
We also also have a great many other market solutions like banner adverts, social media and native content which come packaged together to make sure your company is getting exposed to as many people as possible, as often as possible.
How much does it cost?
Advertising with Andover Radio & Love Andover is designed to be flexible and affordable, with packages tailored to suit your business needs and budget. Whether you’re a small local business or a larger organisation, we offer a variety of options to help you reach your target audience effectively.
Costs depend on several factors, including:
- Advertising format: Choose from on-air radio spots, digital ads, sponsorships, or a combination of these.
- Duration: Options range from short-term campaigns to longer-term plans for sustained impact.
- Frequency: How often your advert is aired or displayed.
- Social media add-ons: Boost your campaign with posts across our vibrant social media channels, including Facebook, Instagram, and X (formerly Twitter), or even bespoke video content for TikTok.
We’re here to help you maximise your reach. Our team will work with you to create a tailored package that combines traditional radio advertising with the power of social media to ensure your message gets heard.
For a personalised quote or to discuss your options, get in touch with us today at contact us.
Can I Have a Jingle?
Yeah baby! There’s nothing quite like having your customers signing your ‘company song’. An advertising jingle really helps people remember your company name – it enforces the power of advertising and makes your company sound big, professional and consistently strong.
Jingles start from just a few hundred pounds and you can get totally involved in the creative process. If you want to understand the power of the jingle, pop up to Andover Patio Centre and ask Simon!
Andover Radio is committed to supporting the local economy. Your advertisement on radio, on our website or through our social media channels will not only make sure we hit more relevant people (your prospective customers) than most other media, but your advertising spend goes towards helping our town.
If you have any questions about how we can help your business grow, please do not hesitate to get in contact.