Companies collect a vast amount of personal information, often without your full knowledge or consent. Sharing your data can lead to losing your privacy and receiving targeted advertising, which can be harmful in a variety of ways.
But there are steps you can take to regain control of your digital footprint. Below, we’ll equip you with some practical ways to fight back.
Hide Your IP Address
An Internet Protocol (IP) address is a unique number that identifies a device or network on the internet. It can reveal a significant amount of information, such as your geolocation and online activity. You can find out what information your IP reveals about you using an IP address lookup tool.
Masking your IP address using a Virtual Private Network (VPN) can help safeguard your privacy online. VPNs assign you a new IP address by connecting to an encrypted server.
Opt Out of Cookie Sharing
Cookies are small data files stored on your device by websites you visit. They track your actions across websites, allowing companies to create a profile of your interests and behaviours. Companies use these profiles to send you tailored advertisements.
By opting out of sharing cookies on websites, you can limit the amount of your data companies can collect. Most browsers let you do this in the settings menu. This can reduce ad personalisation and let you enjoy a less intrusive online experience.
Limit How Much You Share
Sharing information about yourself on social media platforms and online forums can be tempting. However, the more you share online, the easier for someone to build a profile about you.
Before you post, consider whether the information you’re about to share is not too sensitive. It’s wise to withhold any personal details like your address, phone number and date of birth.
Read Privacy Policies
Privacy policies are legal documents outlining how companies collect, use, and share your data. They also define your rights over your data and how to exercise them. Understanding how each company uses data lets you decide whether you’re comfortable using their services.
You can access most privacy policies through a link at the bottom of a website’s homepage. They’re often lengthy, so scan for the key sections on data usage to save time.
Browse With Confidence
Online data collection exposes you to unwanted advertising and significant security risks. But you can take back control. Implementing the strategies outlined above can help you enjoy a more private browsing experience. As a finishing touch, use privacy-focused browsers or incognito browsing modes for an extra layer of protection.
