National News

New DVLA ‘Tax it or lose it’ campaign aimed at car tax dodgers

Drivers are being warned their cars will be taken away if they are not taxed, as part of DVLA’s national advertising campaign launched last week (Friday 3 November 2017).

Using a hand painted, clamped car designed to look transparent, the advert’s message to tax dodgers is clear – “even if you think you’re invisible to DVLA, you’re not – tax your car or risk losing it.”

The adverts will launch on radio, catch-up TV, online and in newspapers and will run throughout November.