Our mission involves helping local businesses to maximise the response from their marketing budget. And part of that is making sure as many people hear, see and interact with your company as much as possible.
Our greatest offering is access to our audience. And that’s radio listeners and digital media users.
Our total radio listening audience reaches 40% of all Andover residents each month.
Our marketing offer is much more than radio advertisements. Because we support local business every step of the way and we are living in a digital world, at Andover Radio we give local businesses access to our growing digital audience, too.
Click the below to read some frequently asked questions:
Why local radio?
Radio is intrusive. You can’t close your ears. With clever programming avoidance of adverts is extremely low. People can’t turn the page, click the close button or look away with radio.
Radio is extremely effective as a ‘call to action’ medium and radio is traditionally the most cost effective media for delivering response. If you are considering advertising, make sure you use radio and all its related platforms to shout about it.
How many people will hear my advert?
That depends on the way your advertising campaign is constructed. In short, Andover Radio broadcasts to an area where 52,000 people live. In 2020 audience research showed that 23% of all people surveyed listen to Andover Radio each week. In February 2020 we reach 25% of all Andoverians on digital listening platforms alone.
We are realistic enough to know that not everyone listens at the same time, just like television, that’s why you see the same advert many times over. Radio is called the ‘frequency medium’, it makes sure your message is heard as many times as possible, as ‘repetition builds reputation’.
We also also have a great many other market solutions like banner adverts, social media and native content which come packaged together to make sure your company is getting exposed to as many people as possible, as often as possible.
How much does it cost?
Radio advertising is constructed to suits the needs of your business. In short, you could advertise from just £160, but for an advertising campaign to really work for you, you really should consider a full multi-media campaign involving the Love Andover Observer. We will work with you and learn about your business – helping us make sure any pound coins spent really work for you.
To talk about how we can help you get more customers, please contact us.
Can I Have a Jingle?
Yeah baby! There’s nothing quite like having your customers signing your ‘company song’. An advertising jingle really helps people remember your company name – it enforces the power of advertising and makes your company sound big, professional and consistently strong.
Jingles start from just a few hundred pounds and you can get totally involved in the creative process. If you want to understand the power of the jingle, pop up to Andover Patio Centre and ask Simon!
Andover Radio is committed to supporting the local economy. Your advertisement on radio, on our website or through our social media channels will not only make sure we hit more relevant people (your prospective customers) than most other media, but your advertising spend goes towards helping our town.
We have facilitated stunning events in the town like Crack The Code (did you win £25,000?), Weyhill Beer Festival and Andover Armed Forces Day.
If you have any questions about how we can help your business grow, please do not hesitate to get in contact.