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Why Andover businesses should start Christmas advertising now

advertChristmas advertising is the perfect way to to grab a greater share of the seasonal market.

Christmas is the time when there is increased competition on both the high street and online. Here in Andover we want to get more people, buying more things, more locally.

Christmas is a time when the big brand names appear to dominate the media agenda. However, if you adopt the right marketing strategy the festive season, this increase in consumer interest can confer major benefits to smaller Andover businesses.

Using radio (for mass approach) connected to social media (and digital advertorial) will boost their profile and extend consumer reach. That way we can put ideas in potential customers’ heads, then give them more written information, images and put them one-step away from buying from local businesses.

So, in case you haven’t noticed, it seems it’s never too early to start your Christmas advertising, as evidenced last month as fans of The Great British Bake Off on 4th September seem to have been treated to what might be an introduction to their 2018 Christmas TV advert.

The Queen-inspired advert featured a school play being transformed into a blockbuster production of the legendary Queen track Bohemian Rhapsody. Even if it’s not their Christmas advert, it has got plenty of people talking:

[mks_dropcap style=”square” size=”28″ bg_color=”#c9198a” txt_color=”#ffffff”]In local shops, 15% of shoppers begin their Christmas shopping in October and 27% have begun by November.[/mks_dropcap]

Over 60% of people do their Christmas shopping on the high street according to Exterion Media, and 50% of urban consumers seek gift inspiration whilst out and about.

This drives home the importance of radio and social advertising for both local businesses AND national brands. Christmas shopping in December sees a 25% boost in footfall compared to the rest of the year.

People are constantly on the look-out for gift inspiration, so a chance encounter with your advertising can make all the difference to your sales!

Before you start blaming advertisers for forcing Christmas into people’s lives way too early, research has shown that 40% of mobile shoppers do their Christmas shopping in November. And data from eBay showed a 70% increase of Christmas related searches in August compared to the previous month.

Shopping activity continues to ramp up from the first week of November onwards.

However, it’s important to time your Christmas advertising according to your customer base.  Andover Radio can help you capture a greater share of the available Christmas market. Business that advertise get greater numbers of customers.

Contact David or Ben on 01264 883100 or email here to find out how we can help you increase your share of the seasonal market.

Christmas Retail Marketing Tag in Andover

About the author

David Harber

David Harber is the founder and Managing Director of Love Andover, including the Love Andover Observer newspaper and 95.9FM Andover Radio. He is a fellow at the Royal Society of Arts and a card carrying member of the Nation Union of Journalists.